RedNote Ads
Where Chinese-speaking customers do their research. Note-style ads with your location attached — strongest for restaurants, beauty and renovation, where people decide from photos.
Home/Digital Ads
Put the budget in front of
people who could actually buy.
RedNote, Google, Facebook and TikTok campaigns built around buying intent, tracked properly, and judged on the cost of an enquiry rather than the number of impressions.
Paid media
The fastest channel — and the easiest one to waste
Ads put you in front of buyers today. They also spend money whether or not anything is working, which is why an unmanaged account quietly funds broad keywords, irrelevant placements and a homepage that answers none of the questions the ad raised.
We run ads as an experiment with a budget: a clear hypothesis, tight targeting, a matching landing page and a decision rule for what gets cut.
- Conversion tracking installed before spending starts
- Negative keywords and audience exclusions maintained weekly
- Landing pages built to match the promise in the ad
- Judged on cost per enquiry, not on impressions
Platforms
Where we run campaigns
Google Ads
Search campaigns for people already looking, plus retargeting for those who visited and left.
Facebook Ads
Worth being clear about: Facebook and Instagram run on the same ad system. One campaign appears on both — you do not buy them separately. Older customers are mostly on Facebook, younger ones on Instagram, so you cover both. Audiences by interest, behavior and area.
TikTok Ads
Creative-led campaigns where the video does the targeting as much as the settings do.
Process
How a campaign is built
Audience
Who buys, what triggers the purchase, what they compare you against.
Strategy
Platforms, budget split, offer and the definition of a conversion.
Creative
Ads and landing pages built together so the message does not break on click.
Launch
Tight targeting, clean tracking, controlled budget.
Optimize
Weekly review: cut what fails, scale what works, test the next variant.
What we watch
The metrics that decide the budget
Reported from your own ad accounts. You keep ownership of every account we build.
CTRIs the ad relevant
CPCWhat attention costs
CPACost per enquiry
ROASReturn on ad spend
Ads and SEO together
Rent the traffic while you build the asset
Ads are rented visibility: fast, controllable, and gone the day the card stops working. SEO, maps and content are assets: slow to build, then durable.
The sensible sequence for most local businesses is to use ads to learn — which offers convert, which words buyers use — and to feed those answers straight into the organic work.
- Ads reveal the converting keywords faster than any research tool
- SEO makes those same keywords cheaper over time
- Retargeting keeps you visible while rankings mature
FAQ
Advertising questions
What budget do I need to start?
Enough for the platform to gather data in your market — for most local businesses that means a steady monthly budget rather than a one-week test. We will tell you if your target market is too competitive for the budget you have in mind.
Who owns the ad accounts?
You do. We build campaigns inside accounts you own, so if we ever part ways you keep the history, the data and the assets.
How do you charge?
Management is a separate fee from ad spend, and ad spend goes directly to the platform on your own payment method. Exact figures are quoted after we understand your goals — we do not publish prices we cannot stand behind.
Can you fix an account someone else built?
Usually. An audit tells you whether the account is worth restructuring or whether starting clean is cheaper — and we will say which even when it is the smaller job.
Free marketing review
Not sure how much growth your website is leaving on the table?
Send us your website and industry. We will review your site, search visibility, Google Maps presence and social footprint, and tell you the three things worth fixing first.