Local community, events, offers and the audience that still checks Pages before visiting.
Home/Social Media
Be searched for.
Also be seen, followed and shared.
Facebook, Instagram, TikTok and RedNote run from one content plan, so your accounts look active, consistent and worth trusting.
Why social
The channel people check before they trust you
Even customers who find you through search will look you up on Instagram or TikTok before they commit. An account whose last post was two years ago answers a question you did not want asked.
Social also does something search cannot: it reaches people who were not looking for you yet, and gives them a reason to remember you when they are.
- Consistency beats intensity — a steady schedule outperforms a burst
- Content produced once, adapted per platform and language
- Community management, not only publishing
Platforms
Four platforms, used for what each is good at
The visual proof: your space, your work, your team. Reels for reach, feed for credibility.
TikTok
Short video that travels beyond your followers — the cheapest local reach available right now.
RedNote (Xiaohongshu)
Where Chinese-speaking customers research restaurants, clinics and services before they go.
Content
A plan, so posting is not a Sunday-night decision
We work from a monthly calendar built on content pillars — the recurring themes that reliably interest your customers — so each post has a job rather than filling a gap.
You approve the plan once. We produce, publish and report against it.
- Monthly content calendar, agreed in advance
- Platform-native formats, not one image posted four times
- Captions and hashtags in the language of the audience
- Comments and messages monitored, with escalation rules for anything sensitive
How it runs
The monthly cycle
Plan
Pillars, topics and calendar for the month ahead.
Produce
Photo, video and copy — or direction for your team to shoot it.
Publish
Scheduled per platform at the times your audience is active.
Engage
Comments, messages and community handled daily.
Report
What reached people, what converted, what to do more of.
FAQ
Social media questions
Which platform should a small business start with?
Usually the one where your customers already are. Restaurants and beauty businesses generally start with Instagram and TikTok; professional services often get more from Facebook and search. We would rather run one account well than four badly.
Is RedNote worth it for a US business?
If you serve Chinese-speaking customers, frequently yes — it is where many of them research before choosing a restaurant, clinic or service. If that is not your audience, we will say so instead of selling you an account.
Do you need us to be in the videos?
Not necessarily, but the accounts that perform best usually show real people and real work. We can direct and edit around whatever you are comfortable with.
How many posts per month?
It depends on the platform and the goal. We set a cadence you can sustain for a year rather than a burst that stops in month two.
Free marketing review
Not sure how much growth your website is leaving on the table?
Send us your website and industry. We will review your site, search visibility, Google Maps presence and social footprint, and tell you the three things worth fixing first.